TelBru
As a major telecommunications
company in Brunei Darussalam and a leading service provider for fixed line,
broadband services, line and data services for rent, TelBru has set a strategic
direction and developed a comprehensive plan to achieve its objective of
building a telecom business successful, sustainable and profitable.
Telekom Brunei Berhad(TelBru) was
established on the 30th May 2002 under the Company Act Chapter 39 as
a Public Limited Company and has been fully operational since April 2006 when
Department of Telekom Brunei(JTB) was corporatized on 1st April
2006. TelBru advertised the job hiring on their Facebook page, their company
website, and newspaper and also by joining any expo where many people can find
a variety of company and send their application form to that company
Diagram 6: logo of TelBru |
How TelBru use internet for their business?
Basically, there are 4 ways of using internet for every business, they are:
- Communication
- Procurement
- Business Research
- Promotion
Communication is one of the way that most of business do in order to communicate with their supplier and also to attract customer to buy their company products. TelBru is one example of a Brunei company that use communication to communicate with their customer. One of the example of communication in TelBru is telephone. Since TelBru is a service company that provide a WiFi for people, so possibly people will contact them if they have any problems regarding their WiFi. Another example of communication that they use is social media. One of the social media that they use is Instagram. By using Instagram, they can keep updating any latest quota WiFi and also updating if there is some promotion for that month. Apart from that, they also use email to send their customer's bill payment, notification if there is any problem on their WiFi and also every month they will remind their customer about their bill payment or an outstanding payment through email.
Diagram 7: TelBru's Instagram |
Procurement is a way of people buying and selling through online. For TelBru, if their customer's WiFi quota is already finished, they still can buy an additional quota. TelBru also provide an apps for their customer's convenience. By using the TelBru apps their customer can pay their bill payment through online.
Business Research
Business Research is the process of collecting data and information for the purpose of making business decisions. TelBru have provide a questionnaire for their customer. Since TelBru have a customer service department. Using the questionnaire, they will know if there is any customer that not satisfied with their services or they will know if there is any lackness in their company.
Promotions
Every business need to make a promotion every month or every week in order to make their customer being loyal to their company. TelBru also provide a promotion every month to their customer. One of the latest promotion that they provide is the 2 days unlimited which is launched last month on May.
Diagram 8: TelBru's Promotion on May |
Pizza Hut Inc
Pizza Hut is a fast food company which serve a variety of pizza. It was founded in 1958 in America by brother Dan and Frank Carney. Overall pizza hut have 13,728 branches worldwide. In Brunei Darussalam, there are more 20 branches of pizza hut.Diagram 9: logo of Pizza Hut |
How Pizza Hut use internet for their business?
Pizza Hut use the same ways of using internet like TelBru, which are:- Communication
- Procurement
- Business Research
- Promotion
Communication
Pizza Hut also another company that use communications in order to communicate with their customers. They also use a social media to advertise their company and promote their products. Apart from that, they also advertise their company through the cinema screen. The advertising will appear before the movie start. By doing this kind of advertising, people in cinema will get attracted and from there the people will automatically plan to eat their lunch or dinner there. Pizza Hut also have their company telephone so that their customer can directly call them if they wish to buy any pizza and want it to be delivered to their home.Diagram 10: Pizza Hut logo |
Procurement
Pizza Hut also have their own website for their customer to buy the pizza through online. In their website, they already provide group of food so that the customer can easily choose the menu. Apart from that, they also have their company email. This email is for updating their customer's order and also they will send the receipt of the bill payment.
Pizza Hut also have their own website for their customer to buy the pizza through online. In their website, they already provide group of food so that the customer can easily choose the menu. Apart from that, they also have their company email. This email is for updating their customer's order and also they will send the receipt of the bill payment.
Diagram 10: Pizza Hut Website |
Promotions
Pizza hut also make a promotion every month for their customers. This an make people get more attracted to buy their pizza. One of the promotion that available 2 months ago is buy one regular pizza and one hershey chocolate chip with the price of $24.90.
Diagram 11: Pizza Hut Promotions |
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